Project Roles
  • Build the visual brand identity for the organization and align the creative strategy for expanded growth and development.
  • Develop and oversee the creative approach to our marketing, promotions, content, and digital presence.
  • Work closely with our architectural agency of record to bring the brand to life within our facilities.
  • Develop external signage and create unique market awareness for our facilities.
  • Work with local gyms to improve user experiences through signage, branding, and wayfinding.
  • Work with the setting teams to ensure we communicate our climbing circuit system clearly and effectively.
  • Oversee retail through Logowear and other branded items.

Bouldering Project

Bouldering Project – Visual Identity and Creative Strategy

At Bouldering Project, I set out to build a distinctive visual brand identity that resonated with our audience and aligned with our ambitious goals for growth and development. The BP commitment to excellence was reflected in the way we approached our creative strategy, ensuring that every aspect of the brand communicated the quality and passion behind our work.

Unified Creativity and Strategy for Marketing Excellence

We took a holistic approach to our marketing, promotions, content creation, and digital presence. By developing and overseeing a creative approach that married innovation with strategic foresight, we ensured our message was not only heard but felt. Our collaborations extended to working closely with our architectural agency of record, bringing our brand to life within our facilities in a way that spoke volumes without saying a word.

Enhanced Brand Presence and User Experience

Our commitment to brand excellence didn’t stop at our doorstep. We developed external signage and created unique market awareness campaigns that made our facilities stand out in a crowded marketplace. By working hand-in-hand with local gyms, we aimed to elevate user experiences through thoughtful signage, cohesive branding, and intuitive wayfinding solutions.

Fostered Clear Communication and Community Engagement

We believed in the power of clear communication, especially when it came to our climbing circuit system. Working closely with our setting teams, we ensured that every climber, from novice to expert, understood the routes and challenges that awaited them, creating an environment where adventure and safety went hand-in-hand.

Retail and Brand Merchandising

Our brand extended beyond our walls through Logo wear and an array of branded items available for purchase. By overseeing the selection and presentation of our retail offerings, we ensured that our community could wear their passion with pride, carrying the [Your Organization Name] spirit wherever they went.